Social networks are an integral part of our life and many businesses successfully use social media as a part of their marketing strategies. There are many social networks to choose from and some of them can be really helpful to get a website traffic and new potential clients. You should be aware of your market and your target audience that can help you to make a wise decision regarding your social media channels. But there are some pitfalls that business owners can face. It’s always better to be prepared in order to avoid these pitfalls or to handle them successfully.
Use only verified information. Never put the information if you’re not aware of the source reliability. All misleading information that you put on your social business pages can create you a problem in the future.
Be aware of the comments that you make on behalf of your business on social media. Even if you delete your comment it will rest on the server. So, a respect and impartiality are the keys to successful communications. Emotional and offensive comments are inappropriate in social communications and can badly harm your businesses in the long run. You can protect yourself when dealing with negative comments by creating and uploading a set of rules on your social business profile.
All the images that you use on business social networks should be taken from the trusted sources. It can be image stock websites where all pictures are licensed. There are several types of license available on these image stock sites depending on how you intend to use these images. Some of these stock websites are free, others charge you for using their pictures. You can also contact directly the image author in case you found an image on the internet. Simply put that using pictures without knowing a source can be dangerous. The majority of images on the internet are copyrighted (even if it’s not clearly displayed) and your company can be sued for copyright infringement by the author or by the agency that holds the rights of the image.
If you registered your company in Quebec (you have a Quebec business address) or you sell goods or services to Quebecers, all of your communications (including advertising), as well as your website, should be in French. You can use an English or other languages as long as the French version is available. The same rule is applied to social media channels. There is always better to choose a bilingual strategy that will open you more business opportunities and will help you to avoid language issues.
There are lots of issues that you can face when you manage social media for business. Some of them we discussed in this article, but there are also others. To avoid any problems that can face by managing social networks we advise you to consult a lawyer. You can receive a professional legal advice by contacting Stiverne Law Firm.